This ad has me more confused than almost anything I’ve ever seen before:
Yes, that’s right, you just saw Iggy Pop selling car insurance. Iggy ‘I’m so punk i used to slash myself open with broken bottles onstage’ Pop, advertising swift’We normally have comedy chickens in our ads’cover Insurance. Now is this the biggest sell out in the history of once-rebellious celebrities rolling over and playing nice with the establishment, or is this the most punk thing he’s ever done ever? I mean, this isn’t the first time something like this has happened, take dennis hopper’s endorsement of the Ford Cougar in the 90s:
There we have an actor made famous by his anti-establishment stance and wild-living ways, selling cars for one of the biggest names in the business, I’d say that counts as a big fat sell-out (the steve mcqueen/ford puma ad doesn’t count in the same way, the man was long dead by the time that little ‘gem’ popped on to the scene.) But this Iggy/Swiftcover number? I’m not so sure. The thing is, Insurance ads are normally cheapy cheapy affairs, with some loud mouth idiot walking around a white studio shouting at us, some dodgy cgi character with ‘attitude’ claiming we can save money or even worse, Michael Winner smashing into old ladies, then leering at us and insisting he’s ‘actually a very good driver’ *shudder*, but Iggy Pop, prancing around with his leathery old chest on show, is a very different beast. I get the feeling that by doing this Iggy is showing that he cares so little about others’ opinion of himself that he’ll happily prance about like a tit for swiftcover. Punk. as. fuck.
